Copywriting; a high-level lesson.
Copywriting seems to be a career path that confuses folks more often than not. What does copywriting mean and what does a copywriter do?! So, here is a quick high-level lesson for everything copywriting!
What is copywriting?
Copywriting is the strategy of writing persuasive words that motivate consumers to take some form of action. This can apply to any digital or print marketing materials such as billboards, websites, magazines, mailers, and window banners. The goal is to convince the consumer to make a purchase, click a link, make a donation, or schedule an appointment. Copywriting is absolutely everywhere and has a strong impact on our day-to-day life.
What does a copywriter do?
A copywriter is a professional individual who is responsible for creating clear, concise, compelling, and credible words to support marketing materials. They ensure the words are understood, short, engaging, persuasive, trustworthy, and reliable.
Who needs a copywriter?
Copywriting is one of the most important foundations of nearly every business. A copywriter shares a consistent message with a strong brand voice that is clear across all channels. They assist with expanding into more markets and keep the consumers engaged. Any business, small or large, ranging from e-commerce, non-profits, service providers, and brick-and-mortar can greatly benefit from utilizing a copywriter.
Examples of copywriting.
Once again, copywriting is nearly everywhere. When you start the day scrolling on your phone and see a targeted ad, there is copywriting. When you walk to the mailbox to retrieve your weekly mailers, there is copywriting. When you drive to work and pass a massive billboard, there is copywriting. Or when you walk into the store on your lunch break and see a large window banner, there is copywriting. It is everywhere, on everything, impacting everyone!
What are my direct experiences as a copywriter?
During my time at Hydro Flask as the Marketing Project Specialist, my interest in copywriting sparked. When I was assigned to strategically name all the new bottle colors, brainstorm the creative story for a new product launch, assist our Portland agency with the brand story, and copy-edit all our seasonal workbooks, that is when I realized how fun copywriting can be.
Why do I like copywriting?
This type of work is extremely rewarding to see blasted all over websites, on the front windows of REI, and throughout our local grocery stores. Since then, I have been assisting many companies with their websites, investor-facing deliverables, and miscellaneous marketing materials to guarantee clear, concise, compelling, and credible copy.
